and all things marketing …

and all things marketing …

As social media maintains a pervasive grip, your event marketing plan ought to, yes, still employ consistent use of old-school elements (like merchandise and materials).  Once all of that’s in place, event marketers amplify content in new ways across every attendee interaction point. Cross channel publishing, anyone?

Consumers become customers with authentic conversations.  Growth in meeting or registration sales plus attendee loyalty to your event or company can come from those private (or shared) conversations. Sincerity is today’s currency when it comes to trust.

Make your event promotions and public relations schedule support a path to purchase.  Check our EVENTS for a serious look at sponsorship procurement and activation.